From wedding dress to plaster – how it all began
On 14 June 2014, the regional newspaper Badische Zeitung reported on my work as a wedding planner. Under the title “Vom Brautkleid bis zum Pflaster” (From wedding dress to plaster), Iris König portrayed how I support couples in planning their wedding with my then still young wedding and event agency rockwedding.
The beginnings of rockwedding in Elzach
Back then my name was still Anna-Maria Althaus-Rock. A trained hotel specialist and event manager from Elzach, I had just started my own business with rockwedding. Even then my aim was clear: the couple should simply feel at ease on their day – and in the end the wedding photos, the memories for a lifetime, have to be right too.
The article shows what goes on behind a wedding: a lot of organisation in advance, logistics in the background and, on the wedding day itself, a planner who is on site, lends a hand and reacts quickly when something does not go to plan. That has not changed to this day.
If the couple thinks “cool party”, then I am happy too.
Read the article in the Badische Zeitung
The full article “Vom Brautkleid bis zum Pflaster” by Iris König appeared on 14 June 2014 in the Elzach section of the Badische Zeitung (in German). You can find it online at badische-zeitung.de (for subscribers).
The photo by Dominic Rock shows a typical getting-ready moment: one last touch to the wedding dress before it all begins.
What has become of rockwedding
The small agency of 2014 has grown into a well-rehearsed team. Today we plan weddings in southern Germany, Switzerland and northern Italy. With our event rental company vonRock Events we have furniture and decor in-house. Find out how we support you in our services.
Many thanks to Iris König and the Badische Zeitung for the lovely report from our early years. On rockwedding.de you will find many real weddings that we have planned since then.
Matcha latte vs. bank balance: on the “Dirty Wedding Talk” podcast, wedding planner Anna-Maria Rock talks about the reality behind the job, how couples can recognise professional wedding planning and what it takes to be an entrepreneur in the wedding industry.
A wedding at the enea tree museum in Rapperswil-Jona: torrential rain twice just before the outdoor ceremony, then sunshine – with Pro7 Galileo filming all day. How rockwedding and vonRock Events planned and saved Meret & Nikola's day on Lake Zurich.
Joana & Felix’s wedding at Villa Bettoni on Lake Garda: boat arrival, a ceremony above the lake, the vonRock escort wall in macchiato beige and dinner under string lights – plus a venue FAQ.
A destination wedding on the Moselle Wedding planning at Schloss Lieser: when a couple from New York gets married on the Moselle Sometimes life’s journey together crosses continents – and...
More media features
Anna-Maria Rock regularly talks about wedding planning, costs and life as an entrepreneur on TV, radio, podcasts and in magazines:
- Matcha latte vs. bank balance – on the “Dirty Wedding Talk” podcast
- Why Weddings Are Getting More Expensive – Anna-Maria Rock on ZDF
- Why weddings have become more expensive – in the ARD interview
- Entrepreneur, mother & wedding planner – on SWR
You can browse all the weddings we have planned under Real Weddings.
Planning and rentals from a single source
Behind rockwedding is our in-house event rental company vonRock Events, for example with wedding chairs, floor-length tablecloths and candle holders and lanterns.
